Busy Bee Builders - Designing a Brand and Website for a New Company
Overview
Busy Bee Builders is a new company that wants to buy old houses, renovate or rebuild them, then sell them. They also have secondary and tertiary goals of acquiring or building rental mini-storage facilities and a small number of rental properties. I am acting as their brand and design consultant. This is an ongoing project that was started in December 2021. This page will detail the process so far. This is where I am prototyping this project: https://drfretnot.github.io/busy-bee-builders/
Brand Design
When discussing creating a website for the client, they did not have a logo, so I provided some ideas after discussing what their preferences were.
Initial Logo Ideas.
We ended up going with Exo Bold for the font used for their name and website titles.
UX Design Process
The client wants a main page and then to funnel potential or current customers to one of three paths. For shorthand in notes the domain name is just being called bee.com, but it is known that this will not be the actual domain.
Simple site web sketch.
Home page, mobile view, menu opened.
Homes - Buy/Sell.
Rentals page sketch.
User Research
User research is ongoing. Some sites doing similar things have been noted and discussed
A mini-storage rental website
Realtor and home buying/selling websites.
The Problem
Build a modern website for a new company that is still determining its business.
Ideation Steps to come up with solution
Currently, the website has been roughed out with the desired styling. You can see these style mockups and compare them with the current state of the website.
Color Design Evolution
Final Color Mockup
Test Solution and Iteration
This is an ongoing project. I am currently discussing copy and content for the website with the client. The website can be preview below, or you can click the link to inspect it in a different tab.
